Partner with Grown Up Dad
Shape the Conversation on Modern Fatherhood

A Unique Opportunity to Elevate Your Brand

In a world where parents are navigating more challenges than ever, Grown Up Dad is helping fathers step up, find joy, and build stronger families. This groundbreaking PBS series isn’t just about parenting—it’s about shaping the next generation. And through corporate and foundation underwriting, you have the opportunity to be part of that mission.

Why Underwrite Grown Up Dad?

PBS is home to thoughtful, meaningful storytelling, and Grown Up Dad is no exception. Underwriting connects your brand with a highly engaged, well-educated audience—one that values purpose-driven companies and supports the brands that align with their values.

  • Trust & Credibility – PBS viewers recognize and respect the brands that support public media. A limited number of sponsorships means your message stands out.

  • Long-Term Visibility – Your underwriting spot airs for four years across PBS stations nationwide and on PBS Passport, the streaming service with 5 million subscribers.

  • High-Value Audience – Our viewers are more likely to be professionals, community leaders, and decision-makers with strong brand loyalty.

  • Exclusive & Impactful – With fewer sponsorship spots than traditional commercial TV, your message is seen in a low-clutter, high-impact environment.

Thoughtful Placement, Meaningful Recognition

PBS underwriting is carefully crafted to align with public media’s mission, ensuring that sponsors receive recognition in a way that enhances both brand perception and audience trust. Whether through a logo placement, a 15-second acknowledgment, or a 30-second message, your brand is associated with content that makes a difference—without the noise of traditional advertising.

Join the Movement

At Grown Up Dad, we believe that better dads mean stronger families, and stronger families mean a better future for all of us. When you underwrite this series, you’re not just supporting a show—you’re standing behind a message that matters.

Let’s start the conversation. Contact us today to explore how you can be part of this groundbreaking series.

FAQ

What is underwriting?

PBS underwriting is a clever way of saying brief commercials before and after a show airs on public television stations. By being an underwriter, your brand is directly associated with the goodwill mission of Grown Up Dad, which seeks to help all parents be more intentional, experience more joy and find more fulfillment.

How long is my underwriting?

Grown Up Dad offers three types of underwriting spots for broadcast and streaming on Public Television.

  • 5 - 10 second logo only

  • 15 second brief message

  • 30 second message

Who watches PBS?

PBS viewers are more likely to be highly-educated professionals than the typical TV viewer. This audience is more likely to hold a doctorate degree, take 3 vacations per year, own a pet, support the arts and have an investment portfolio worth more than $250k.

Who will see it?

  • Underwriters are attached for 4 years. All viewers, regardless of geography, see the same underwriting. The show runs multiple times at each station’s discretion, June 1, 2025 - May 31, 2029. As of Dec. 18, 2024, 95.47% of the country will see Grown Up Dad on broadcast television.

  • Underwriters are also paired with the show on all streams on PBS Passport—PBS’ streaming service with 5 million subscribers. One spot is aired with every stream, rotating evenly.

How is PBS underwriting perceived?

A limited number of spots fosters trust and enhances perception among viewers with positive association extending to brands that underwrite. And, with the low-clutter ad environment of PBS, underwriters can receive higher ROI on sponsorship than on other broadcast stations.